Sierra is a professional model and Fashion & F1 content creator working across Australia and London.

With a unique blend of interests and influence reaching over 4 million users online, she has built a distinctive presence defined by elevated styling and culturally relevant storytelling. From race day looks to European travel and trend-led campaigns, Sierra creates content that feels polished, current and aspirational.

She has collaborated with globally recognised motorsport, fashion and beauty brands including Audi, Loewe, Louis Vuitton, Chopard, Iconic London and Meshki. Frequently seen on the grid at races around the world, Sierra delivers high quality, engaging content that resonates with both fashion-forward audiences and Formula 1 fans alike.