Sem is a curator of home, beauty, and lifestyle, whose content has built a deeply trusting audience that values her lived-in expertise and considered approach. With a community of over 105.4k across Instagram and TikTok, Sem brings intention and thoughtfulness to the way we live, offering a calm counterpoint within the social media sea of overconsumption.

Sem has partnered with Lancôme, L'Oréal Professionnel, July, Tom Ford, Hommey, RJ Living, Adairs, and more.

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