Holy Sugar started as a cult-favourite bakery on Melbourne’s High Street and has since evolved into her creative identity. Holy Sugar elevates desserts to the realm of art and experience, collaborating with brands like Mecca Beauty, Henne, and Porsche to create custom treats that feel like a natural extension of the brand's narrative. Her cultivated approach is shaped by time spent working in the kitchen at fine dining restaurants, such as Laura at Pt Leo Estate and Lune Croissanterie.