Abi is a stylist and brand consultant with a stripped-back, masculine edge – oversized tailoring, unexpected silhouettes, and an instinct for what feels cool without trying. Her style and Substack, The Right Amount of Nothing – where she shares personal style, beauty, and thoughts – reflect that expert eye, while her content stays playful and creative. Recent work includes A.P.C Paris, Third Form, Rolla’s, Mejuri, and Nelson Made.